Campaign commemorating #8M made in Costa Rica goes viral throughout Latinn America.
San José, Costa Rica. Monday March 8th 2021. The Costa Rican advertising agency Brandy Creativity & Technology launched a campaign this weekend that denounces sexist situations experienced by millions of women around the world. The idea called “Ahí No Es” sends a strong message to all victims: You are with the wrong partner. The campaign is inspired by a feminist meme that uses this phrase to raise awareness. With just the weekend on the air, the campaign has gone viral in countries such as Argentina, Mexico, Bolivia, Chile, Ecuador, Perú, Cuba, Paraguay and Costa Rica. An organic reach of more than 2.5 million people in 3 days is estimated. According to Alan Calderón, General Creative Director of Brandy, the idea has arisen thanks to empathy and simplicity. “I think this campaign shows us how with a simple copy you can generate so much impact and empathy with people, sometimes being direct and specific can be better. Our goal was simply to remind everyone that International Women's Day is not a date of celebration but of awareness and commemoration. Seeing that the campaign billboard went viral, that it is circulating in several countries, that many women and feminist groups are sharing it, is a great joy." Brandy has been a promoter of gender equality, according to Juan Ignacio Jimenez, CEO of the company. “We have always wanted to promote an egalitarian environment within the agency. We try to have a proportion of at least 50% women; even in supervisor or management positions where statistically there is a greater gap. On this occasion we wanted to be promoters also outside the company to achieve a positive impact on Costa Rican people. What we did not expect is that the impact of the campaign would spread to so many countries. I wish all the positive and well-intentioned causes would go viral like this. " Brandy will have representation of men and women in the #8M parade in the capital. They will also keep their campaign on the air throughout the month of March. The agency specialized in strategy and creativity is located in Escazú, in Torre Banco General. For more information you can go to https://brandy.la, or send an email to firstname.lastname@example.org
Juan Ignacio Jimenez Rey